To be an efficient & customer-centric company achieving the highest satisfaction for our customers.
To be a World Class Travel Agency & the preferred choice for holiday & travel needs.
We strive to achieve excellence and deliver results in a professional and responsible way through MERIT.
@ Chok Hao Ze
Went to Italy, Switzerland and France during the December holidays with ASA tour and the overall experience had been wonderful! Trip was well-planned, timings were easy to follow, meals and hotel stays were splendid! Special mention to our fantastic tour guide, Chu Chu, who took great care of us along the way and ensured that the entire journey was safe and comfortable. With her vast experience in the industry, she has imparted great knowledge about the European culture throughout the trip. It has certainly been a blessing having such wonderful tour guide and we hope ASA will be able to cultivate more of such exemplary tour guides in the future!
@ Mohamed Faissal
Dear Sir Mdm, I am writing to say my greatest appreciation to the services rendered by Mr Chee Hau and Mr Mehmet. Mr Chee Hau especially took care of all our needs and special requests throughout our stay in Turkey making it the most memorable and delightful experience. Our turkey tour guide Mr Mehmet provided us with excellent tour guides throughout our entire travels. Despite having have to change hotel 6 times waking up very early we truly enjoyed every moment. The most unforgettable experience was when I left my packed of insulin in the fridge of Le Bleu Hotel I called our Sin tour guide Mr Chee Hau. He then took the initiative to contact Mr Mehmet and then contacted the hotel which the staff found it in the fridge. He then arranged it to be delivered to our current hotel which cost me $166 USD. The amount is not so important as I would not be able to continue my tour with insulin injection, I must say that the promptness from both of them is much appreciate. I would definitely highly recommend ASA travel to my colleague and friends. I will definitely used this company again for my other future travel plans. Thank You Mohamed Faissal
Hi Andy, My family and I had just returned from a trip to Australia led by your excellent tour leader Kurabe. We enjoyed ourselves thoroughly, not least due to the exemplary service rendered by Kurabe, who made everyone feel safe, willing to explore and most importantly, have fun! Thoughout the trip, she provided her deep knowledge of the places we visited and made everyone, from the kids to the elderly, feel right at home. She was always looking out for the group and willing to provide ideas and personally brought us around even during free and easy timings so that we know where to go. More than that, she was always taking pictures of us and sharing with us the photos which leaves many good memories of where we visited. When the rooms allocated by the hotel was not ideal for families who want to stay close together, she planned out all the details so that everyone was able to stay close to their families. Her planning was incredible and made us make the best use of our time there. The places we visited were so much more interesting due to the great spirit which she inculcated throughout the trip. There were things which are beyond her control, but whatever she can do to make things better, she did her utmost, and this is where I believe is what makes everyone so comfortable. In all, I have nothing but good things to say about Kurabe. Thought I need to let you know. Best regards
@ Melinda Ow
Thank you for your email dated 15th Nov 2019. We would like to thank you for your precious time in writing to us your heartfelt appreciation on the outstanding service of the tour guide, Mr Nathan Choi during your recent trip to Seoul, Jeju + Mt Sorak on 07th Nov – 14th Nov 2019. We are pleased to know that you all have enjoyed the service rendered by him. This complimentary email serves as a great motivation to him and our company to continue with our efforts. Indeed, a well-trained tour guide will make the difference by providing assistance, by giving joy, laughter, happiness, security, care and being responsible to the tour members. We are glad that with the relevant trainings, his exemplary service had been extended to our customers like yourself and your family members. We wish to assure that your complimentary note of Mr Nathan Choi will be communicated to his Superior for their immediate attention. At ASA Holidays, we strive to upkeep our reputation and put in continued effort to maintain a high level of service and products. Once again, we thank you for travelling with us and sincerely hope to be of service to you in the near future.
@ Ho Foo Yin & Ng Lay Hiong
To The Management ASA Travel Pte Ltd We would like to compliment Mr. Damien Chia for his professionalism and outstanding service for this 13 Days Spain / Portugal trip departure date on 19 Oct 2019. Damien is the most responsible and dedicated tour leader that we have come across. We can really see his passion in his job, experience and dedication. Please allow us to elaborate: 1. Highly efficient and responsible. Hotel check - in is done within 10 minutes. i have never seen any tour leader physically going to every individual room to ensure everything in the room is in working condition. 2. Very detailed and thorough. HE goes through the tax refund procedure and help checked that it was done correctly. 3. Caring. My wife has a knee issues and Damien wuld check with her every morning how she is coping and tell her no need to rush, as he always gives us ample time. 4. Advocacy for customers. In of our lunch, the main meal was supposed to be chicken but here were only a few small strip of chicken fried with lotsa of vegetables and every one was left hungry and angry. He manages to salvage the situation to negotiate for a replacement meal and makes everybody happy. In face, he avoided unnecessary complaints. 5. Professionalism. Despite his numerous reminders to take care of our belongings, due to my tiredness, our backpack with our passports and money were stolen. We were in shock and panic. Damien was cool and very assuring and that makes feel calm. We truly appreciate that he has to take us to make a police report and the consultat during his rest time and ensured that we are safely back to Singapore. We were amazed that ASA travel has this kind of employee with such high level of professionalism and responsibility. We will definitely recommend ASA Travel to our friends. 5 Stars for Mr. Damien Chia.
@ Sarah Chua & Family
Dear Person-In-Charge, My family and I have just returned from our 9D7N trip to Korea with ASA Holidays. The Korean tour guide and local tour leader in charge were Stephen Lee (Lee Ting Jun) and Heng Choon Yang respectively. The purpose of this email is to praise the dedication of Stephen and Choon Yang to their jobs. It was our first time visiting South Korea and our needs were very well taken care of from the beginning to the end of the trip, resulting in a pleasant and enjoyable trip for my family and I. As a tour guide, Mr Stephen Lee went above and beyond and exceeded our expectations. He was highly knowledgeable in the places we went to, making sure to explain the history of each attraction in detail before we reach the destination. Other than that, he was very generous and would spend out of his own pocket for souvenirs from some of the places we visited. We could tell he was very inter-personal and passionate in serving his guests well and making sure they are happy, from his gestures and actions. The little action touched us very much. As we had some days where we had to travel a few hours to reach a destination, Stephen would start a karaoke session and sing his heart out, to keep us from being bored in the bus by entertaining the tour members. After a long day (even more tiring for him especially in Seoul as he had to travel 1hr + back home), he would still take the time out to go room to room to conduct room checks for us together with Choon Yang whenever we check in to a new hotel, to make sure everyone had no issues with our rooms. These are not part of his roles and responsibilities, but he did them anyway. I usually do not write commendation letters, but Stephen is a very precious gem in the company that I had to let his kindness and dedication be known and recognised. As our tour had some elderly members, he was also very patient when they asked him the same questions throughout the trip even though he had already explained them. A passionate tour guide like him is hard to find, as we have travelled on many tours before and have never met a tour guide like Stephen. He is the reason why we now have a good impression of ASA Holidays (first time using ASA), and will highly recommend and put ASA as our first choice in future travel tours. As for Choon Yang, he lets the tour group feel at ease and gives us a sense of security as he is very responsible and would make sure everyone is present before moving on. Even when some of us were late to the meeting time, he would not rush us and make us feel stressed. That is a very important point because most of us go on tours to relax from our busy lifestyles in Singapore, so having a patient tour leader that doesn’t increase our stress helps a lot. He would also always maintain a cheerful disposition and be on stand-by to help whenever we had issues with check-in, baggages, passports and etc. We owe our thanks to Mr. Stephen Lee and Mr. Heng Choon Yang for this memorable 9D7N Korea trip. For future travels, this combination of tour guide and tour leader will definitely be on our top request, as they had extremely good chemistry and worked well together. Thank you for reading and I would wish for this commendation letter to be conveyed to the management of both Mr. Stephen Lee and Heng Choon Yang respectively, to let their efforts be known to the higher management. Thank you once again.
Hi Sir/Mdm, I writing this to inform your that we have fun for this tour even though we don't have any tour leader for this trip and luckily we have our tour guide, Joyce Ma. Me and my family would like to compliment our tour guide as she will definitely go beyond her service by introducing us various local food, deserts and certain shops that we never thought of and everything she introduced is definitely worth the trip and lastly she is a very caring and funny tour guide that she treat us like a family and hopefully next time when we book Korea from ASA, we can get to meet here again! Except that my family is very disappointed that Sheraton Hotel Breakfast utensils like Fork, Spoon and Knife are not properly clean even though they claimed that they are 5 star hotel and we hope that they can improve their cleanlines.
@ Ayman and Family
To whom it may concern, On behalf of me and my family, I would like to give compliments to our tour guide from Korea, Mr KIM MYEONG HAK (阿明). During our 8D6N tour from 4th to 11th October, Mr Kim Myeong Hak was very welcoming and friendly from the start to the end of our trip. He was flexible and accommodating and made us feel comfortable and relaxed throughout. Mr Kim was able to share valuable knowledge and history about Korea as well as interesting stories to keep it engaging and fun! In addition, my family and I left one of our hand carry baggage at Incheon Airport when returning back to Singapore. Mr Kim went the extra mile to translate to many airport staff on the phone to help us as much as he could. However, due to time constraint, we had to leave for Singapore. But Mr Kim went out of his way to help us call and check for our baggage the next day. Thankfully the aiport responded to my email and found the bag and Mr Kim collected it for us immediately and helped mail it back to us. We are very grateful for this and want to express our appreciation for the excellent service and extra special effort that Mr Kim provided. Please pass on this message to him and to whom it may concern. Thank you!
@ Seetoh Family
Dear ASA, I would like to compliment our Tour Guide, Joyce Ma from Korea and Tour Leader, Ai Ling (Singapore). They did their best to make this trip fulfilling and memorable. Our Tour Guide, Joyce Ma is a very responsible, caring and very amicable. She is very knowledgeable and willing to share with us her knowledge on the history and culture of Korea. It gave us a better understanding of Korea throughout the entire 1 to 3 hours of bus ride before reaching our destination. At every stop, she highlighted to us what is worth buying and what to look our for in every stop. She treated her clients like family and took care of everyone needs. She is very good at planning things and ensures that everything goes smoothly. For example, she went to the Hanbok place earlier to avoid the protest and jams. Besides that, she also shared with us some health tips and recipes. She totally deserve to be rewarded due to her being quick-witted, so that we do not miss anything. I am very thankful for her because she also helped us in processing and claiming the tax refund at the airport which was more efficient and fast. Our Tour Leader, Ai Ling, she also did a great job in the entire trip. she took the initiative to help each families to take very beautiful photos. Not only that, she took care of every family needs. She is also very helpful and patient throughout the entire trip. She helped us to arrange our seat numbers, so that every family members can be seated together. Taking this opportunity, we appreciate for all the assistance and support rendered to us through the entire Korea trip by Joyce Ma, Ai Ling and the drivers. If you do not mind, please forward this compliment to your business partner in Korea. Thank You ASA for this unforgettable Korea Trip Oct 2019. Thank You. Best Regards
@ Toh Xu Seng
Dear Gavin and Dave, We would like to compliment the Korean tour guide that was with us during the tour between 5 October to 11 October. 1. He is very professional and shared with us a lot of insight of Korean culture and history. I personally enjoy his sharing of knowledge which makes the bus trip more enjoyable rather than just sleeping on the bus. 2. His Chinese language proficiency is very good which makes communication easy We hope that his company would recognize his effort and that he could continue serving Singapore tour group. Best regards,