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Worldwide Group Tours (65) 6303 5303
  (65) 6303 1668
Free & Easy Tours (65) 6303 5318
China Tours (65) 6303 5333
Air Ticketing (65) 6438 9773
Cruises & Hotel (65) 6303 5306
VISA (65) 6303 5334
MICE (Incentive) (65) 6438 3788

Opening Hours

Mon - Sat 9.30am - 8.30pm
Sunday 11.15am - 7.00pm

MEMBER of the A&T Group

ASA Holidays Ticketing Centre
1 Park Road #04-51 People's Park Complex, Singapore 059108

About Us

Air Sino-Euro Associates Travel's strength lies in its rich and extensive travel experience accumulated for more than 100 years. Many of its team members have been in the trade for over a decade, with its key management boasting of more than a quarter century of experience in worldwide travel. Like good old wine in a new bottle, it is a new-age agent in a brand new packaging yet full-bodied with good favour cultivated over the years.

More affectionately known as Asa Holidays, the homegrown travel agency is a holiday hypermart that offers extensive outbound travel services to destinations worldwide and caters to everyone in the family regardless of age, profile and demographics.

Be it a customised holiday for that savvy and largely-independent backpacker, or a thoughtfully-planned group tour for a value and memorable holiday, there's something for everyone at ASA Holidays. The agency also prides itself as being able to weave in more individuality and flexibility in the itineraries, as well as maintain variety in the type of experiences offered for more well-traveled customers.

In addition, the experienced travel professionals at Asa Holidays can provide timely, accurate information and dedicated help in corporate travel. Whether a small and medium-sized enterprise or a multinational company, one can count on the agency to tailor a rewarding, enriching and unforgettable holiday.

Our Mission: To be an efficient and customer-centric company, achieving the highest satisfaction for our customers, people and shareholders. We aim to provide a premium range of quality travel products at the most competitive pricing, and through outstanding, personalized services. To continually innovate in our product offerings, yet maintaining the flexibility to adapt to evolving market trends.

Our Vision: To be recognized as a World Class Travel Agency and the preferred choice for holiday and travel needs, distinguished by innovativeness and dedication to our customers, people and shareholders.

Our Values: We strive to achieve excellence and deliver results in a professional and responsible way through MERIIT. These corporate values are the foundation of our culture and guide our day-to-day interaction with each other.

(M)eritocracy - We recognise and reward based on contributions and achievements.
(E)xcellence - We are passionate about delivering results, and are committed to continually improve and succeed in everything we do.
(R)espect for People - We believe that people are our most valuable assets, and we value the unique contributions of every person.
(I)ntegrity - We apply the highest ethical, moral and professional standards in our conduct, both as individuals and as an organisation.
(I)nnovation - We constantly look for ways to do things better by providing an environment where we can learn from our failures as well as our successes.
(T)eamwork - We are a community with diverse strengths working together to achieve a common goal.



Specially-planned quality tours


Incentive & corporate packages


Chartered flights


Affordable group packages


Affordable free & easy tours


Worldwide ticketing & hotel reservations


Cruise packages


Visa applications


Travel insurances


New Century

  • Organized tour for overseas Chinese to visit Tomb of Huang Di
  • Launched first regular chartered flight to Silk Road
  • Grand celebration at Great Hall of the People celebrating Chinese New Year and Beijing chosen host city of Olympics 2008


  • Set up new travel agency with focus on tours to China and becoming the market leader within 3 years
  • Lucky Draws giving out more than 10 Mercedes-Benz and luxury cars
  • Sponsored TV programme 'Jiang Shan Wan Li Xing' for China packages
  • From 1992, for 6 years, launched a maiden chartered flight specially to Kunming and Sanya, Hainan etc
  • World broadcast of China tour with main highlight being a grand dinner held at Great Hall of the People where customers were treated as national guests
  • Chartered entire five-star luxury liners Eastern King and Eastern Queen for cruise along Chang Jiang River
  • Only travel agency in history to fly 1500 customers from Singapore and Malaysia to witness the historic handover of Hong Kong to China
  • Launched 'President China Tour' to follow President Clinton's footsteps on his historic visit to China
  • Witnessed the handover of Macau to China


  • Made a mark in the travel history of Singapore by carrying passengers on an exclusive flight from Paya Lebar Airport to be the first flight to land at the opening of the new Changi International Airport. Established new company - first to charter SIA 747 Jumbo flight 'Joyride' followed by Concorde charter flight around the Atlantic Ocean and British Channel.
  • Chartered Oriental Princess liner to launch leisure & honeymoon cruise package 'Cruise to Nowhere' and cruises to Phuket and HongKong
  • Took a Break! Prepare for new journeys ahead at the dawn of a new era in travel


  • Expansion of branches to Malaysia, Taipei, Hong Kong, London, Sydney to become largest travel agency in Asia
  • First to launch Osaka Exposition (Expo 70). The promotion slogan 'Come sleep with us' as all hotels were fully booked for 6 months. Also launched Okinawa World Exposition (Expo 75)
  • Developed new travel concept - Mass Wedding & honeymoon packages
  • Developed new concept of 'Travel around the world at affordable price'


  • Albert See & friend started travel industry in Singapore with tours to Thailand and Malaysia
  • Launched flights to Taiwan, Hong Kong, Tokyo, Bangkok, Manila

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